Landing Page Strategy
This is an easy straight forward way to engage directly with your target market.
The internet is a great resource tool to help you to find out what your audience really wants. If you want to know about something, find out how to do something or who is doing something, where do you go? Yep, Google!
There are all sorts of ways to find out about your niche market using the Internet. Experts said that the world population in 2016 was 7.4 billion and will be 7.5 billion by 2020. They also predict that everyone will be on the Internet by 2020. So imagine how many people are assessable through the Internet. Your audience is right out there and there are ways to reach out to them and positively engage them to check if your have a viable product or service to offer.
There are different way you can start to reach out to an audience immediately without spending lots of money in order to find out if you will actually have customers. Now, if you are already within the industry you are starting a business in and you know for sure through experience that there is good market in your niche then, you may not want to do this but if you don’t and you want to verify that there is an audience in this niche, this next step will tell you how you can do this.
Identify Your Audience
A proven way to get to know your audience is by reaching out directly to them and there are now easy straight forward ways of engaging people directly. My two most favourite ways are through a Landing Page and through an Online Survey.
1. Landing Page
First of all, what is a Landing Page? Wikipedia refers to it as a "Destination Page”. The company called Leadpages, who are one of the leaders in effective and easy Landing Pages, describe a Landing Page as a webpage that is designed to take web traffic, and convert visitors in a particular way, for a particular reason. In other words, Landing Pages are created to get people to do something.
Ultimately, a Landing Page is a "one page" with minimum information targeted to a very specific set of people that engages them and urges them to take one action or the other. You can use this source to gauge engagement and get an insight into the needs of the people you are engaging.
The example Landing page which I created for iamafripreneur, allowed me to gauge how keen people are about hearing stories of honest, hardworking, God-fearing entrepreneurs, what they are doing right, what they did wrong and how they managed to get passed their challenges. I for one know that this sort of message is absolutely valuable, especially because it is crucial that we begin to highlight honest efforts of Africans across the globe. What they are doing and how they are doing it to make a positive impact in the world. But aside from my interest in this, it was useful to begin to find out how interested other people are in such stories.
Leadpages allows you to build a Landing Pages in minutes using "The Two Steps Opt In Process". The first step welcomes visitors and tells them what is on offer and invites to take action.
In this case, The First Step is asking visitors if they are interested in getting Free Access to Entrepreneur Stories and Key Tools used by Entrepreneurs to grow their business online. The call to action is the "Give Me Instant Access" button.
Clicking the button then opens up a second window. This Second Stepsim ply then asks the visitor where they would like the "Free Report" to be sent to.
What this allows you to do is not only to engage with the visitor immediately, acknowledging that they have an interest in Entrepreneur stories but it also allows you to keep them informed on new content or updates to the product or service once they subscribe.
Inorder to safely store subscriber email addresses for future engagement, you will need an Email Service Provider. There are a number of different ones. Here are some examples Mailchimp, Aweber, Active Campaign, Get Response, Infusion Soft and lots more.
What I then did was to share this Landing Page on Facebook to engage IAmAfripreneur Facebook followers as well as reach out to new audience.
2. Create An Online Survey
Business Dictonary defines "Survey" as "a detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population". A survey can be as long, short and as detailed as you wish it to be. It is a great way of gauging interests, feelings, views or simply who people are.
Some of the reasons for doing a survey is for:
- Direct Engagement
- Identifying point of focus (pain-points)
- Build a relationship with your client.
Here is an example of a survey I created using Survey Monkey. It is a simple "one question" survey to gauge the biggest painpoint of people who would like to start a business.
Survey Monkey allows you to share your survey in a variety of way as shown below.
What I did was to share it on Facebook.
I do hope you will find some of these useful, now that you see just how feasible it is to engage directly with users to get feedback before spending a lot of time, money and resources on an idea.
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